Privacy policy

Privacy Policy

Dance Fit Co operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services or otherwise interact with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We collect personal information that identifies you or could reasonably be linked to you. This may include:

  • Contact details: name, billing address, shipping address, phone number, email address

  • Financial information: payment details, transaction confirmations (processed securely via third-party providers)

  • Account information: login details, preferences and settings

  • Transaction information: purchases, returns, cart activity and browsing behaviour

  • Communications: messages and enquiries sent to us

  • Device information: IP address, browser type, device identifiers

  • Usage information: how you interact with our website, including pages viewed and actions taken

Personal Information Sources

We collect personal information:

  • Directly from you when you interact with our website or make a purchase

  • Automatically through cookies and tracking technologies

  • From service providers (such as Shopify and analytics providers)

  • From third-party partners where applicable

Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels and scripts) to operate our website, understand user behaviour, and improve your experience.

These technologies may collect information such as your IP address, browser type, device information, pages visited, time spent on pages, and interactions such as clicks and scrolling activity.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

How We Use Your Personal Information

We use your information to:

Provide and improve our Services, including processing orders, managing accounts, fulfilling purchases, and personalising your experience
Communicate with you, including customer support and service updates
Send marketing communications (you may opt out at any time)
Display relevant advertising based on your interactions with our website
Maintain security and prevent fraud
Comply with legal obligations

We process your personal information based on our contractual obligations to you, our legitimate business interests, and where required, your consent.

Analytics and Behaviour Tracking

We use tools such as Microsoft Clarity and Microsoft Advertising, provided by Microsoft Corporation, to understand how users interact with our website.

These tools collect behavioural data such as mouse movements, clicks, scrolling activity, and may include session replay to help us improve website usability, optimise performance, and support marketing.

This data is collected using cookies and similar technologies and may be processed on servers located outside Australia, including in the United States.

For more information, please refer to the Microsoft Privacy Statement.

How We Share Personal Information

We may share your information with:

  • Service providers such as Shopify, payment processors, analytics providers, and shipping partners

  • Marketing and advertising partners to deliver relevant ads

  • Third parties when required to fulfil your order (e.g. couriers)

  • Legal or regulatory authorities where required

  • In connection with business transactions such as mergers or restructuring

These third parties may store and process your data in countries outside Australia.

International Transfers

Your personal information may be transferred, stored, or processed in countries outside Australia, including the United States, where our service providers operate.

Where required, we take reasonable steps to ensure that overseas recipients handle your data in accordance with applicable privacy laws.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including providing our Services and complying with legal obligations.

Transaction and financial records are generally retained for up to 7 years to meet regulatory requirements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data

  • Receive a copy of your data

  • Opt out of marketing communications

You may also have the right to opt out of targeted advertising or data sharing for marketing purposes.

To exercise your rights, please contact us using the details below.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16.

Security

We take reasonable measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

If you have any questions or requests regarding your personal information, please contact us:

Email: info@dancefitco.com.au